Starbucks Culture Essay - 9960 Words

Contents Summary 1 1. Introduction 2 1.1 History of Starbucks Coffee Company 2 1.2 Development of Starbucks in China 2 2. Positive Effects of Starbucks Culture in China 3 2.1 Starbucks Corporation Culture 4 2.1.1 Influence of Corporation Culture on Leadership 4 2.1.2 Influence of Corporation Culture on Staff Motivation 7 2.2 Starbucks Brand Culture 11 2.2.1 Effects of Brand culture on Brand Positioning 13 2.2.2 Effects of Brand Culture on Product Strategies 14 2.2.3 Effects of Brand Culture on Promotion Strategies 15 2.3 Starbucks Coffee Culture 16 2.3.1 Impacts on Coffee Process Standardization 16 2.3.2 Impacts on Chinese Customers 18 3. Criteria to Assess the Success of Starbucks Culture†¦show more content†¦Currently, Starbucks exists in a few foreign countries in Asia. The company felt that Asia offered more potential than Europe. Because of a large number of potential consumers and an emerging economy but low demand for coffee in China, Starbucks inaugurated its first outlet in the World Trade Center in Beijing, China in January 1999, it needed to proceed with less paces than it was used to. The company now sells coffee through around 49 outlets that are mostly concentrated in Beijing and Shanghai. The company has collaborated with different partners for its operations in China. A replication of its stores concept worldwide, Starbucks in China caters mainly to urban working people and thus its outlets are located in commercial areas. Although developing in China is a challenging task, the company is determined to carve a niche for itself in China’s beverage market. The success of expanding into foreign markets is dependent on Starbucks’ ability to find the right local partners to negotiate local regulations and other country-specific issues. Especially in China, Starbucks bring a new coffee experience to the customers who are used to drinking tea and spread Starbucks’ unique cultures to capture customers’ hearts deeply. This is the second stage: implementation stage of this report. It is a report written to analyze how and why Starbucks culture affects Starbucks to be successful in Chinese market. Both internal and external strength should beShow MoreRelatedStarbucks: Culture and Environment1461 Words   |  6 PagesStarbucks: Culture and Environment Starbucks is one of the largest coffee retailing companies in the world. It is spread across 42 countries and has 15,000 stores. In North America alone the company has thousands of outlets. Apart from being in the coffee business the company is also sells bottled coffee drinks and a line of super premium ice creams. The company also has a brand portfolio that sells a variety of items. There is a line of premium teas called TazoRead MoreStarbucks - Culture Audit. As Starbucks Competes In The1490 Words   |  6 PagesStarbucks - Culture Audit As Starbucks competes in the coffee shop industry, they need to be aware of a few factors that affect their operating environment. These factors consist of Trump’s Import Tax Laws, JAB, and New Emerging Technology. Trump is planning to sign a law to decrease tax deductions on imports, which would make importing more expensive. One of Starbuck’s biggest raw material consumption is coffee beans, which are imported from countries like Brazil, Colombia, Costa Rica, El SalvadorRead MoreCorporate Culture at Starbucks3264 Words   |  14 PagesAt its most basic, corporate culture is the personality of an organization or simply how things are done around there. However, in a broader sense it refers to the moral, social and behavioral norms of an organization based on the beliefs, attitudes and priorities of its members. It determines how employees think, act and feel. Every organization has a different concept about the kind of culture that it should have, therefore cultures a cross organizations may differ despite of having certain commonRead MoreOrganizational Culture of Starbucks1070 Words   |  5 PagesOrganizational Culture of Starbucks Benjamin A Chesney Com/530 Communications for Accountants January 28, 2013 Jon Zimmerman Organizational Culture of Starbucks Starbucks Coffee Company is a worldwide conglomerate. Their specialty is coffee. In addition to working as global leader of coffee distribution, Starbucks is also trying to be a global leader in responsibility. They want to show and teach the world that positive thinking, conflict resolution, and giving back to the communityRead MoreThe Components Of Starbucks Organizational Culture1432 Words   |  6 PagesRecommend the key components of Starbucks Organizational Culture that add to its accomplishment in a worldwide economy. Demonstrate administration s part with making and managing the authoritative society. Hierarchical society has a huge effect on the general execution of an organization. Authoritative society is the arrangement of imparted, underestimated verifiable presumptions that a gathering holds and that decides how it sees, contemplates, and responds to its different surroundings (BarneyRead MoreStarbucks Organizational Culture And Key Leadership1346 Words   |  6 Pages MGT500 Modern Management Prof.Carolyn Green 1/21/2017 Introduction: Starbucks Organizational Culture Key Leadership, Management Traits Starbucks distinctly stands out from other food or beverage chains in terms of the consistent quality of experience, that is symbolic of the company. A number of aspects have enabled the company to foster this consistency: a culture based on communication and centered around the customer, innovation in business practices, pioneeringRead MoreThe Key Elements Of The Organizational Culture At Starbucks1447 Words   |  6 PagesStarbucks is one of the most successful coffee chain which was founded in the year 1971 in the Seattle’s Pike Place market. This small stores tend to offer the best bean coffees in the city and draws the customers. In the year 1981, Howard Shultz became a part of the franchise. Since the early years, Starbucks garnered the attention which many companies desired. Further, numerous start-up companies aimed to emulate the success of Starbucks, but failed to reach even closer to that kind of successRead MoreStarbucks : Building For Quality Control And Cultu re Essay937 Words   |  4 PagesPike Place Market, Starbucks opened their first store. The original store sold coffee beans and machines, it was owned by Jerry Baldwin, Zev Siegl and Gordon Bowker. In 1981, Starbucks hired Howard Schultz as the Director of Retail Operations. He tried to convince the owners to sell coffee verse beans and machines. Unfortunately, he did not convince them and he branched off and opened his own cafà ©. Howard opened his chain of coffee shops in 1986 and later bought the name Starbucks from Baldwin. TodayRead MoreBalancing Culture and Growth at Starbucks Essays3009 Words   |  13 PagesBalancing Culture and Growth at Starbucks Howard Schultz and His Effective Way of Harmonizing Culture and Growth Due to His Passion and Commitment to Starbucks Abstract Starbucks, which is one of the most well known companies that succeeded in spreading its brand across the globe created its own cozy environment and maximized sales due to its understanding of the organizational culture and its potential growth. The case study explores how Howard Schultz created culture of the organizationRead MoreEssay on Starbucks: Organizational Culture1048 Words   |  5 PagesStarbucks: Organizational Culture When people think of the most popular coffee house in the country and world, they immediately think of Starbucks. Thats because its true, but what most people dont know is that Starbucks is also ranked #1 on the Most Admired Food Services Companies to work for (Americas most admired companies 2007, 2007), and # 16 Best Companies to work for (Best companies to work for 2007, 2007). It also ranked # 2 Most Admired Companies to work for over all, # 6 for Best